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seo services

We optimise for measurable profit, not impressions or vanity metrics. Built by marketers for real performance and scalable growth.

We optimise for measurable profit, not impressions or vanity metrics. Built by marketers for real performance and scalable growth.

Book a Strategy Call Our Methodology
marketing

Our SEO Compound Machine
Grows Stronger Every Single Day

We build an organic revenue fortress that gets more powerful with time, compounding returns month after month while competitors burn cash on ads – owning the searches that matter forever.

We build organic revenue that compounds month after month, owning the searches that matter forever.

01

Own High-Intent Demand

When customers actively search for solutions, ranking first means you capture that demand ahead of competitors-no ad spend required.

70% of Clicks Go to Organic
02

Lowest CAC Channel

Paid traffic charges per click forever. SEO builds a foundation where CAC drops every month the strategy compounds.

89% Lower CAC After 12 Months
03

Future-Proof Brand Visibility

Rankings give you credibility and staying power. Unlike ads, results don’t vanish when you stop paying-building competitive moat.

Rankings Last 2+ Years Average
04

Scale Across the Entire Funnel

From discovery searches to ready-to-buy queries-SEO positions your business at every stage of the customer journey.

Capture 100% of Buyer Journey
Learn How we Work Book a Strategy Call
  • 01
    Own High-Intent Demand

    When customers actively search for solutions, ranking first means you capture that demand ahead of competitors-no ad spend required.

    70% of Clicks Go to Organic
  • 02
    Lowest CAC Channel

    Paid traffic charges per click forever. SEO builds a foundation where CAC drops every month the strategy compounds.

    89% Lower CAC After 12 Months
  • 03
    Future-Proof Brand Visibility

    Rankings give you credibility and staying power. Unlike ads, results don’t vanish when you stop paying-building competitive moat.

    Rankings Last 2+ Years Average
  • 04
    Scale Across the Entire Funnel

    From discovery searches to ready-to-buy queries-SEO positions your business at every stage of the customer journey.

    Capture 100% of Buyer Journey
Learn How we Work Book a Strategy Call
SEO update

What’s new in SEO October 2026

Search moves fast. We update this section whenever Google’s algorithm changes what it takes to rank and get found in Australia.

Last updated 19 Jul 2026
How much does SEO cost in Australia [year]? 1
New July 2026

How much does SEO cost in Australia 2026?

Determining your SEO budget can be challenging, but it's essential for achieving the desired results. For businesses in Australia, the amount you should spend varies based on several common factors influencing SEO costs: The level of competition in your industry, The size of your target market, Past SEO work, Your SEO objectives.
Contact Us To Learn More
PREVIOUS UPDATES
Jul 2026

Best Perth SEO Agencies in 2026 [Ranked + Compared]

Finding the right SEO agency in Perth is harder than it should be. Every agency claims to be “the best”, but most rely on polished sales language instead of commercial proof. For business owners, it becomes almost impossible to separate real operators from agencies selling generic deliverables.
May 2026

SEO News Roundup – 15 May 2026

Welcome to this week’s SEO News Roundup from Pathfinder Marketing. A big week for analytics and AI tracking changes, a fresh Ahrefs schema study that’s going to ruffle a few feathers, plus Shopify rolling out official connectors for ChatGPT and Claude. Let’s get into it.
WHEN SEO IS BUILT FOR PERFORMANCE
Margin-Led Keyword Strategy

We don’t chase traffic for its own sake. Every keyword and page we target is filtered through your margins – so your rankings pull in the buyers most likely to turn a profit, not just clicks that look good in a report.

We don’t chase traffic for its own sake. Every keyword and page we target is filtered through your margins – so your rankings pull in the buyers most likely to turn a profit, not just clicks that look good in a report.

Compound Customer Value

We turn one-off visitors into repeat customers with content built for the full journey, smarter internal linking, and lifecycle nurture. By capturing high-intent searchers and bringing them back, we lift lifetime value while driving down acquisition costs.

We turn one-off visitors into repeat customers with content built for the full journey, smarter internal linking, and lifecycle nurture. By capturing high-intent searchers and bringing them back, we lift lifetime value while driving down acquisition costs.

Expand Your Footprint

As your rankings and authority strengthen, we expand into new keyword clusters, topics, and search intents. You capture fresh organic demand without paying more – every win compounds on the last.

As your rankings and authority strengthen, we expand into new keyword clusters, topics, and search intents. You capture fresh organic demand without paying more – every win compounds on the last.

Profit That Compounds

SEO is an asset, not an expense. The content, rankings, and authority we build keep working long after they’re published – compounding into stable, predictable, profitable traffic year after year.

SEO is an asset, not an expense. The content, rankings, and authority we build keep working long after they’re published – compounding into stable, predictable, profitable traffic year after year.

Every Agency Says the
Same Thing

Every agency promises rankings, traffic, and data-driven SEO – and most chase keywords and visibility that never move revenue. When the pitch sounds identical, look past it to the system: what’s their actual methodology for turning organic rankings into profit?

Every agency promises rankings and traffic that never move revenue. Look past the pitch – what’s their actual system for turning organic search into profit?

See How We're Different
campaign

Before SEO,
We Build Your Financial Blueprint

Most agencies jump straight into keywords and content. We go deeper – analysing your margins, customer journey, and growth targets first. So every page we rank is wired for profit, not just traffic.

We go deeper before touching SEO. Every page we rank is wired for profit, not just traffic.

Targeted ROI
Maximise Margins
Profit Focus
Step 1

Map Your Unit Economics

We dig into your margins, LTV & profitability, so our SEO targets the searches that drive profit – not just traffic or rankings.

Fix Leaks
Streamline Conversions
Cut Wasted Spend
Step 2

Find The Leaks

We map your customer journey to spot leaks, wasted effort, and where profit slips away.

High-Value Targeting
Focus on Profit
Precision Audiences
Step 3

Target Who Drives Profit

We pinpoint who actually drives your profit and build keyword and content strategy around them – not broad, low-value traffic.

Data-Driven Decisions
Track What Matters
Real Insights
Step 4

Track What Actually Matters

We feed real sales and revenue data back into your SEO, so every decision is based on truth – not rankings and traffic for their own sake.

Scalable Growth
Keyword Precision
Long-Term Profit
Step 5

Build To Compound

Only once the foundation is set do we build the content and technical roadmap matched to your goals and margins.

  • Step 1
    Map Your Unit Economics

    We dig into your margins, LTV & profitability, so our SEO targets the searches that drive profit – not just traffic or rankings.

  • Step 2
    Find The Leaks

    We map your customer journey to spot leaks, wasted effort, and where profit slips away.

  • Step 3
    Target Who Drives Profit

    We pinpoint who actually drives your profit and build keyword and content strategy around them – not broad, low-value traffic.

  • Step 4
    Track What Actually Matters

    We feed real sales and revenue data back into your SEO, so every decision is based on truth – not rankings and traffic for their own sake.

  • Step 5
    Build To Compound

    Only once the foundation is set do we build the content and technical roadmap matched to your goals and margins.

Ready to work with us?

Book a Strategy Call

The Blueprint Behind
Your SEO Machine

Your financial model runs inside every piece of SEO we build. Every decision – from keyword to content to technical fix – turns your unit economics into systematic profit.

Your financial model drives every SEO decision, turning unit economics into systematic profit.

  • Your P&L Drives Every SEO Decision

    We digest your P&L, margins, and competitive landscape, filtering every choice through your unit economics. Your numbers – not vanity rankings – decide which keywords, pages, and content we prioritise.

  • Find Your Profit Pockets

    We find where your margins beat the market – high-value keywords, underserved topics, profitable buyer intents. Every opportunity scored against your contribution margin, not just search volume.

  • Built Around Your Margins

    A content and technical architecture built to spec – pages prioritised by profit tier, topics by margin band, effort focused where it earns. Every move tuned to your profit, not a vanity traffic chart.

  • Lock In What Works

    Systematic testing finds your winning formula – the precise mix of content, structure, and intent that reliably ranks and converts. We validate against your financial thresholds before scaling anything.

  • Scale What Works

    Controlled expansion of proven winners while protecting unit economics. We double down on the content and clusters that earn, prune what doesn’t, and optimise on real contribution margin – never vanity metrics.

Scale With SEO
Testimonials
Testimonials
We Don’t Do Lock-In Contracts.
We Don’t Need To.

  • The team at pathfinder marketing have been amazing at creating both my facebook ads and google ads strategy. They understood my budget constraints and are very responsive to my questions.

    Peter Rasmussen Perth, Australia

  • It’s been great working with Pathfinder over the last 12+ months on my Facebook Ads and digital marketing strategy. Their responsiveness, professionalism and creativity has been huge in increasing the quantity and quality of leads for my business and helping me grow from strength to strength. Thanks team!

    Corey Connolly Perth, Australia

  • We struggled to get consistent leads online, and past marketing agencies just didn’t deliver. So we decided to work with Pathfinder Marketing, a leading Perth-based SEO agency. From the start, Pathfinder exceeded our expectations. Thanks to their expertise, our organic traffic and leads are now the highest they’ve ever been. For any business in Australia looking for SEO services, we couldn’t recommend Pathfinder more highly!

    Alex Vail Perth, Australia

  • I’ve been working with Pathfinder for just over 12 months for help with my Google Ads. I have found them great to work with, easy to communicate with, and very responsive – highly recommended!

    Russell Bensky Perth, Australia

  • We’ve been working with Pathfinder for just over 6 months they have been helping us with our Google Ads,

    Facebook Ads, and LinkedIn Ads.

The team has been fantastic to work with and we’re already seeing a positive ROI from our marketing budget. Highly recommended!

    Sarah Bellamy Perth, Australia

  • Building and launching a new startup is complicated enough, let alone learning how to effectively run paid search & social. After wasting thousands of dollars on the platforms trying to do it ourselves, the Pathfinder team sorted out our digital advertising and Google Ads and we’re seeing great results. They are everything you could want in a key business partner. Quick, responsive, and most importantly experts in making each click-dollar go further. I’ve recommend then to several other friends who have also seen impressive results. In the vast ocean of mediocre marketing agencies, they are the island of excellence.

    David Hack Perth, Australia

  • Dave from Pathfinder was incredible in helping us design a purpose built HubSpot CRM followed by the implementation. Dave’s knowledge and expertise in understanding our client’s journey and ensuring the CRM catered to this was exceptional. Nothing was ever too much, and Dave was always there to support any tweaks or changes to our workflows. I highly recommend Dave and Pathfinder if you are considering customizing and implementing a new CRM.

    Jason Rhine Perth, Australia

  • Nick has been an invaluable member of the Pathfinder team. His expert guidance helped me grasp complex digital marketing concepts and Google Ads strategies. His clear explanations and hands-on support transformed my understanding! 10/10 would recommend if you’re a fence sitter and unsure if you should employ these services for your business!

    Celina Moussa Perth, Australia

  • Loved working with the team and Pathfinder on our HubSpot onboarding project as well as with our paid advertising. Highly recommend. Attention to detail was great!

    Georgie Strain Perth, Australia

  • I have worked with Pathfinder across 2 businesses for our Paid Search, Social and SEO and they are an integral extension of our business. The strategy and implementation developed by the team has fuelled our growth. I highly recommend Pathfinder for strategy and execution – and also because they are a bunch of fantastic and nice people!

    Lizzie Babarczy Perth, Australia
real-word outcomes
How We Turn Spend Into Profit

Curious how we perform?

Book a Strategy Call

Brands We’ve Worked With

Brands trust us because we measure every one in profit, not vanity metrics.

our team

Meet the Operators
Behind the Growth Engine

  • Mauricio Talero SEO Performance Lead
  • Nick Stewart Operations Coordinator
  • Dave Toby Managing Director / CEO
  • Mitchell Kelly Head Of Performance
  • Ollie Hewson SMM Performance Lead
  • Elen Syme SEM Performance Lead
  • Saijo George AI SEO Performance Lead
About Pathfinder

Other Channels That Power
Your Profit Engine

  • SEO

    Rank higher, capture demand, and drive compounding traffic with SEO systems built for long-term profit.

    View Service

  • AI SEO

    We use AI to power smarter SEO, combining data, content, and optimisation to scale performance and drive measurable results.

    View Service

  • Google Ads

    From Search to Shopping, YouTube to Display – we put your business in front of buyers the moment they’re ready to act.

    View Service

  • ChatGPT Ads

    We put your brand inside the AI conversations customers now trust, capturing demand at the exact moment they ask for a solution.

    View Service

  • Bing Ads

    We connect your brand with high-intent customers across search, native, and display, reaching buyers where decisions are made.

    View Service

  • Facebook Ads

    We turn Facebook and Instagram into revenue machines with creative testing, UGC scaling, and full-funnel campaigns that convert.

    View Service

  • TikTok Ads

    Scroll-stopping creative and UGC-style campaigns that tap into culture, capture attention, and turn views into customers.

    View Service

  • LinkedIn Ads

    Reach decision-makers where they work with targeted campaigns that generate quality B2B leads and real pipeline growth.

    View Service

  • HubSpot

    We implement HubSpot as your single source of truth – uniting sales, marketing, and customer data so you can track, automate, and scale.

    View Service
Frequently Asked Questions
How do you ensure my marketing actually leads to business growth?

Everything we do is built around one idea: marketing should drive profit, not activity. From day one, we build a custom profitability model so you can see whether campaigns are delivering a return – and we fix it if they’re not.

What makes Pathfinder different from other marketing agencies?

We focus on one outcome: profitability. While most agencies chase traffic and impressions, we tie every strategy to revenue, cost per acquisition, and ROI – so you always know what’s working and how campaigns are contributing to growth.

How do you decide which platforms or marketing channels to use?

We start with your numbers, not platforms. Your margins, CLV, and growth targets determine which channels generate the strongest return. Channel selection is strategic, not trendy – every decision is based on data, opportunity, and expected return.

Do I need a big budget to get started?

Not necessarily. Budget efficiency matters more than size. We structure campaigns on realistic targets, build a profitable foundation first, then scale once campaigns are consistently delivering return.

Will I be locked into a contract?

We believe performance should retain clients, not contracts. Our relationships are built on transparency and accountability. If campaigns are delivering value, they continue naturally. If not, we fix it. Long-term growth, not short-term lock-ins.

I’ve worked with agencies before and it didn’t go well. How will this be different?

The difference is alignment and accountability. We connect marketing directly to revenue outcomes, establish clear KPIs from day one, and tell you exactly what’s being done and why. If something underperforms, we fix it – we don’t hide behind activity metrics.

Do you work with businesses in my industry?

We provide specialised strategies tailored to specific industries across Australia. Browse our complete list of industries here.

Industries We Work With:

Do you provide services in my area?

We service all regions of Australia including all major capital cities. Browse our complete list of locations here.

Areas We Service:

  1. Melbourne
  2. Sydney
  3. Perth
  4. Brisbane
  5. Gold Coast
  6. Adelaide
  7. Canberra
  8. Hobart
GET IN TOUCH

Your growth
journey starts here!

With 30+ years of combined experience in PPC, SEO, and social media, Pathfinder Marketing offers a FREE digital marketing audit to help craft your winning strategy.

1300 909 914
7/154 Hampden Rd. Nedlands WA 6009
Mon to Fri from 8.30am to 5pm
enquiries@pathfindermarketing.com.au
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