Digital Marketing for Universities

Ready to grow your university with a reliable flow of quality student leads?

Growing a university in Australia in 2019 is highly competitive.

There is no shortage of universities locally or online to choose from, and most often the university who wins isn’t necessarily the one who provides the best education service,  it’s the one that is well known or the first to be found.

Referrals from existing students are great, and they convert consistently, but there’s never as many as you’d like, or need to continue growth past a certain point.

Without a hands-off, scalable way to consistently generate new students, your campus will eventually stagnate.

Succeeding in today’s competitive environment requires being found online quickly and easily. The university that can find new potential students consistently and predictably at scale in a cost effective way is the one that will grow.

Our full service digital marketing service for universities is designed to bring a reliable flow of leads with a predictable return on investment that you can build your campus around.

We pride ourselves on taking a performance based approach to digital marketing, being held accountable to the important metrics to ensure every dollar spent is working to bring you the highest return on investment possible.

To do this, we focus on the top 3 drivers of online performance.

  1. Search Engine Optimisation (SEO): To make sure you’re visible when customers come looking.
  2. Google Ads: To drive consistent and reliable lead flow at an affordable cost.
  3. Facebook Ads: So that customers think of you before they know they even need your help.

Stop growing at a snail’s pace, scale your business with performance-driven digital marketing.

Who is Pathfinder?

Pathfinder Alliance is a boutique full-service digital marketing agency. We’re Google Ads and Bing Ads certified.

We’ve managed over $5 million in ad spend across Google Ads, Bing Ads, Facebook Ads, and most other platforms on the web. We’ve delivered results in some of the most competitive markets in Australia.

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Huge credit to the Pathfinder team, we wouldn’t be where we are now without their guidance and expertise.


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